Catalog Search Results
Author
Publisher
Business Expert Press
Pub. Date
2010.
Language
English
Description
"This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their...
Author
Publisher
ALMUZARA ESTUDIOS
Pub. Date
2023
Language
Español
Description
Descubre de la mano de Manuel Albuquerque, CEO de Primetag, la empresa n�umero 1 en el mundo de medici�on del retorno del marketing de influencers, c�omo aplicar a ciencia de los datos al arte de la influencia. Los influencers hoy mueven el mundo del marketing; humanizan a las marcas para conectar personas e intereses, y son magn�ificos embajadores, pues influyen de forma notable en grandes comunidades de usuarios. Pero para que el resultado...
Author
Publisher
Career Press
Pub. Date
2019.
Language
English
Description
Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive...
Author
Publisher
Currency
Pub. Date
[2019]
Language
English
Description
Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust,...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Employees' leverage at their companies has only been increasing, as has their willingness to seek greener pastures elsewhere when their employer's values and actions don't reflect their own. It's no surprise, then, that building a brand that can attract and retain talent -- employer branding -- has moved to the top of the C-suite agenda. The authors discuss why marketers are uniquely suited to lead such efforts and provide three best practices to...
Publisher
Routledge
Pub. Date
2019.
Language
English
Description
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application...
Author
Publisher
Princeton University Press
Pub. Date
[2023]
Language
English
Description
A critical history of the social media influencer's rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the...
Author
Publisher
Pearson Education Limited
Pub. Date
2021.
Language
English
Description
"Your customers are overwhelmed: they avoid your advertising, ignore your emails, and don't engage with your tweets. Yet, they also expect you to respond to their every need instantly and personably. Build Your Customer Community, explains how you can harness their passion and expertise so you can cut support costs by up to 100%, generate millions of dollars in new business, and double customer spending. The key to thrive in the future is to stop...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
In Advertising & the End of the World, Sut Jhally, Executive Director of MEF, exposes the inherent conflict between commercial culture - as aggressively sold by private, global media systems - and environmental stewardship. This powerful video goes beyond simply critiquing commercial images to challenge us to evaluate the costs of consumer society and how we participate in it.
Author
Pub. Date
[2023]
Language
English
Formats
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Publisher
Little, Brown and Company
Pub. Date
2021.
Language
English
Description
"No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma…either you have "it" or you don’t. After getting rejected by every investor he pitched, Suneel...
Author
Publisher
LID
Pub. Date
2021.
Language
Español
Description
Presenta docenas de descubrimientos sorprendentes de la ciencia de la persuasión en capítulos breves y perspicaces que puede aplicar de inmediato para convertirse en un persuasor más eficaz.
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
16) Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising
Author
Publisher
Kogan Page
Pub. Date
2017.
Language
English
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Language
English
Description
"As the world has become hyper-connected, people have become hyper-skeptical, and communication has actually gotten much harder. As connected as we are, attention spans are shrinking, trust is dwindling, and growth is less guaranteed. An exciting new branch of artificial intelligence--Personality AI--is setting out to change that: marrying traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators...
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