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20th Century Fox Home Entertainment
When ad copywriter Rockwell Hunter hears the Stay-Put lipstick account is leaving for another agency, he gets the bright idea of asking movie star Rita Marlowe to endorse the product. Known as the "girl with the kissable lips", Rita agrees on one condition, that Rockwell pretend to be her lover so she can make her boyfriend jealous, and so begins the first of many obstacles Rock faces on his meteoric climb up the ladder of success.
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