Catalog Search Results
Author
Publisher
McGraw-Hill Education
Pub. Date
[2013]
Language
English
Description
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request