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Author
Language
English
Formats
Description
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit,...
Author
Series
Language
English
Formats
Description
When the term "big data" first came on the scene, author Tom Davenport thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means--and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities...
Author
Publisher
O'Reilly Media
Pub. Date
[2019]
Language
English
Formats
Description
"Authors Javier Luraschi, Kevin Kuo, and Edgar Ruiz show you how to combine R with Spark to analyze data at scale. This book covers relevant data science topics, cluster computing, and issues that will interest even the most advanced users."-- Back cover.
Publisher
The New Press
Pub. Date
2015.
Language
English
Appears on list
Description
The threats to privacy are well known: the National Security Agency tracks our phone calls; Google records where we go online and how we set our thermostats; Facebook changes our privacy settings when it wishes; Target gets hacked and loses control of our credit card information; our medical records are available for sale to strangers; our children are fingerprinted and their every test score saved for posterity; and small robots patrol our schoolyards...
Author
Publisher
Riverhead Books, a member of Penguin Group (USA)
Pub. Date
c2013.
Language
English
Description
" "One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists." - Steven Pinker, author of The Better Angels of Our Nature Our society has gone from writing snippets of information by hand to generating a vast flood of 1s and 0s that record almost every aspect of our lives: who we know, what we do, where we go, what...
10) Shifting the balance: how top organizations beat the competition by combining intuition with data
Author
Publisher
ECW Press
Pub. Date
2021.
Language
English
Description
"Digital transformation expert Mark Schrutt reveals how the world's top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril. What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven...
Author
Publisher
Dey St., an imprint of William Morrow
Pub. Date
2022.
Language
English
Description
You know less than you think you do - about what makes you healthy, what makes you rich, who you should date, where you should live. You know less than you think you do about how to raise your children, or, for that matter, whether you should have children in the first place. Seth Stephens-Davidowitz showed how big data is revolutionising the social sciences. He shows how big data can help us find answers to some of the most important questions we...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2013]
Language
English
Description
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Author
Publisher
Nomad Press
Pub. Date
[2018]
Language
English
Description
"Have you watched videos online today? Did you post photographs on social media? Did you upload your English essay to Google docs? All of these are questions about data! In Big Data: Information in the Digital World with Science Activities for Kids, readers ages 10 to 15 explore the definition of data and learn how essential it is to our everyday lives. They learn about the history of data, the transition from paper to computers, and the role that...
18) Data-ism: the revolution transforming decision making, consumer behavior, and almost everything else
Author
Publisher
HarperCollins Publishers
Pub. Date
©2015.
Language
English
Description
A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
19) Code 6: a novel
Author
Pub. Date
[2023]
Language
English
Formats
Description
"Aspiring playwright, Kate Gamble, is struggling to launch a script she's been secretly researching her entire life, mostly at the family dinner table. Her father is Christian Gamble, CEO of Buck Technologies, a private data integration company whose clients include the CIA and virtually every counter-terrorism organization in the Western World. Kate's father adores her, and a play about the dark side of Big Data would be the ultimate betrayal in...
Author
Language
English
Formats
Description
"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....
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