"Marie 'Missy' Mattingly Meloney was born in 1878, in an America where women couldn't vote. Yet she recognized the power that women held as consumers and family decision-makers, and persuaded male publishers and politicians to take them seriously. Over the course of her life as a journalist, magazine editor-in-chief, and political advisor, Missy created the idea of the female demographic. After the passage of the 19th Amendment she encouraged candidates...