Create an irresistible brand image and build an audience of loyal and engaged fans ... Guerrilla Film Marketingtakes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, GuerrillaFilmMarketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written byleading film industry...

"An interactive handbook for starting or expanding a professional longarm or custom quiltmaking business, with detailed guidance on writing a business plan, setting up a studio, working with customers, dealing with accounting and taxes, marketing a business, creating forms and contracts, and managing everyday logistics of insurance, supplies, and shipping"-- Provided by publisher"--

Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.

In this book, naming consultant Alexandra Watkins explains how to create memorable and effective brand names.

"This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success. The book will review the pressures which have generated current interest in employer branding. It goes on to look...

"Start Your Own Podcast Business is an easy-to-understand, comprehensive blueprint that takes readers through setting up, recording, branding, marketing, and managing a podcast business"--