Little changes can make a big difference.
 
When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
 
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own...

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone--even...

"A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll...

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....

Turbocharge your professional success and accelerate your career. This practical guide cuts the fluff and gives you real, tangible, actionable steps you can take to build your own world-class network. Even if you think the terms "personal branding" or "networking" sound sleazy, How to Get Ahead teaches you how to earn more, learn more, get more done, and set yourself up for long-term career success. THIS PROVEN, SIX-STEP SYSTEM TEACHES YOU HOW TO:...

"Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but...

"A powerful, proven 6-step program to turbocharge your career and put your success on autopilot with your personal brand. How to Get Ahead gives readers the actionable, results-oriented tools to help readers find their focus, stop spinning their wheels, and create a personal brand that brings opportunities to them while learning from world-class masters--even if they don't have any existing network. How to Get Ahead focuses on developing a personal...

Written by the leaders of the experiential movement, Experiential Marketing documents the failure of traditional marketing techniques in reaching today's changing customers and lays out a blueprint for exploiting a new marketing paradigm. With more customers avoiding or ignoring ads, marketers need a new way to reach them--and companies such as Nike, HP, Anheuser-Busch, and Procter & Gamble that have turned to face-to-face "experiences" are generating...

"This book serves as a play by play on how to become a figure of authority in your field and turn that into a money-making machine. It dives into how you can get paid for being a known name through your businesses, products and services. It'll show you how to nail and scale the likeability of who you are as a character to channel your personal brand's attention into whatever company or thing you're building. It's a tell all on how Dain Walker used...