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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our own brains, say authors Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two systems - the rational and the emotional - that compete for control. Here the Heaths show how everyday people have united both minds and achieved dramatic results. (Bestseller)
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"Hank, Leland, Kip and Ronny were all born and raised in the same Wisconsin town--Little Wing--and are now coming into their own (or not) as husbands and fathers. One of them never left, still farming the family's land that's been tilled for generations. Others did leave, went farther afield to make good, with varying degrees of success; as a rock star, commodities trader, rodeo stud. And seamlessly woven into their patchwork is Beth, whose presence...
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