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Author
Publisher
Yale University Press
Pub. Date
[2019]
Language
English
Description
A revelatory alternative to the standard economic models of human behavior that proposes an exciting new way to understand decision-making. Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation...
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