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The authors explore the new retirement as people live longer lives, including work, leisure, health, family, home, finances, and purpose. "The world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth -- yet are largely ignored by youth-focused marketers. How will work, family,...
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