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Author
Publisher
Penguin Publishing Group
Language
English
Formats
Description
A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and...
Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and...
Author
Publisher
Adams Media
Pub. Date
c2016.
Language
English
Description
Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. Economics 101 cuts out the boring explanations, and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their resources for maximum benefit. From quantitative easing to marginal utility, this primer is packed with hundreds of entertaining tidbits and concepts that you won't be...
3) Data-ism: the revolution transforming decision making, consumer behavior, and almost everything else
Author
Publisher
HarperCollins Publishers
Pub. Date
©2015.
Language
English
Description
A technology reporter for the "New York Times" traces the rise of Big Data and explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years.
Author
Publisher
Adams Media Corporation
Pub. Date
20240611
Language
English
Description
"Discover the ins and outs of the economy with this engaging, informative, and easy-to-navigate 2nd edition guide with all-new entries and updates.Too often, textbooks turn the noteworthy details of economics into tedious discourse that would put even Joseph Stiglitz to sleep. This new edition of Economics 101 cuts out the boring explanations and instead provides a hands-on lesson that keeps you engaged as you explore how societies allocate their...
Author
Publisher
Wiley
Pub. Date
[2022]
Language
English
Description
"The state of humanity has always been in flux, but to be able to quantify any of these changes is a much more recent development. With today's data, there are a multitude of ways we could examine the nearly eight billion people on the planet. However, the clearest signals about society stem from data that is robust and far-reaching: Where do people live globally, and how is this changing? Where will tomorrow's consumers come from? Is wealth growing...
Author
Series
Publisher
Oxford University Press
Pub. Date
©2017.
Language
English
Description
"3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious,...
Publisher
Academic Press, an imprint of Elsevier
Pub. Date
[2018]
Language
English
Description
Psychology and Climate Change: Human Perceptions, Impacts, and Responses organizes and summarizes recent psychological research that relates to the issue of climate change. The book covers topics such as how people perceive and respond to climate change, how people understand and communicate about the issue, how it impacts individuals and communities, particularly vulnerable communities, and how individuals and communities can best prepare for and...
Author
Publisher
Tumblehome, Inc
Pub. Date
[2021]
Language
English
Appears on list
Description
"What is Earth's history, including the history of life? Where is Earth headed, and what can we do? A middle school science teacher addresses these questions with a friendly narrative voice and a focus both on how science is done and the diverse people who do it. Women like Mary Anning and Rachel Carson get equal attention to men like James Hutton and Georges Cuvier. Present problems of the Earth discussed include not only climate change but human-caused...
Publisher
Routledge
Pub. Date
2018.
Language
English
Description
"Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field guide for this adventure. Ron Hill and Cait Lamberton have gathered together the very top professors from around the world and invited them to share the beliefs, practices and wisdom that...
Author
Language
English
Description
The New York Times bestseller that explains why certain products and ideas become popular.
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about...
"Jonah Berger knows more about what makes information 'go viral' than anyone in the world." —Daniel Gilbert, author of the bestseller Stumbling on Happiness
What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about...
Author
Pub. Date
2023.
Language
English
Description
"From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this...
Author
Publisher
Wharton School Press
Pub. Date
[2022]
Language
English
Description
"A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes...
Author
Publisher
McGraw-Hill Education
Pub. Date
2022
Language
English
Description
Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers--"Me's"--have inverted the traditional power dynamics of retail into Metail. To put it simply, your...
Author
Publisher
Bloomsbury Publishing
Pub. Date
2019.
Language
English
Formats
Description
"In Secondhand, journalist Adam Minter takes us on an unexpected adventure into the often-hidden, multibillion-dollar industry of reuse: thrift stores in the American Southwest to vintage shops in Tokyo, flea markets in Southeast Asia to used-goods enterprises in Ghana, and more. Along the way, Minter meets the fascinating people who handle-and profit from-our rising tide of discarded stuff, and asks a pressing question: In a world that craves shiny...
Author
Publisher
Pearson Education
Pub. Date
[2017]
Language
English
Description
World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today's Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there's only one number one. It's not Wal-Mart or Costco, or even Amazon: It's the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today's consumer behavior...
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