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Author
Pub. Date
2019.
Language
English
Appears on list
Description
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance...
Author
Publisher
For Dummies
Pub. Date
2019.
Language
English
Description
Use Adobe Analytics as a marketer -not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes...
Author
Publisher
John Wiley & Sons
Pub. Date
[2019]
Language
English
Description
Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate...
Author
Publisher
PublicAffairs
Pub. Date
©2014.
Language
English
Description
Journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone.
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