Catalog Search Results
Author
Pub. Date
2023.
Language
English
Description
"From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn't want you to read. Breaking Twitter takes readers inside the darkly comic battle between one of the most intriguing, polarizing, influential men of our time--Elon Musk--and the company that represents our culture's dearest hope for a shared global conversation. From employee accounts within Twitter headquarters to the mission-driven team Musk surrounded himself with, this...
Author
Publisher
Wharton School Press
Pub. Date
[2022]
Language
English
Description
"A customer-base audit is a systematic review of the buying behavior of a firm's customers using data captured by its transaction systems. It will help you answer questions such as: How healthy is your customer base? How realistic are your growth objectives? How do your customers differ in terms of their behavior and value? How has the quality of your customers changed over time? What changes in customer behavior lie behind period-to-period changes...
Author
Publisher
Atria Books
Pub. Date
2024.
Language
English
Description
"In battle for the Bird, Bloomberg journalist Kurt Wagner takes the reader inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @realDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come...
Author
Publisher
PublicAffairs
Pub. Date
2023.
Language
English
Description
"We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest, or a teacher trying to encourage your students. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. To effectively engage with communities we first need to think hard about what we will...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request