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2) Marketing to Gen Z: the rules for reaching this vast and very different generation of influencers
Author
Publisher
AMACOM
Language
English
Formats
Description
"In size and influence, Gen Z has arrived. This 1996-2010 cohort will comprise 40 percent of consumers by 2020, dominating markets and eclipsing other age groups. Hardworking, socially conscious, and skeptical of marketing hype, they're carving out an identity that's both distinct from their predecessors and more demanding. Marketing to Gen Z reveals who these new buyers are, what they value, how they make decisions, and ways to authentically connect...
4) Millennials with kids: marketing to this powerful and surprisingly different generation of parents
Author
Publisher
AMACOM American Management Association
Pub. Date
2015.
Language
English
Description
While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers...
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