Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier,...

Un nuevo virus irrumpe en un país lejano, aunque no tan lejano. La Tierra se ha vuelto pequeña. Día tras día, billones de impulsos digitales transportan la información a la velocidad de la luz de un punto a otro del planeta; infinidad de aviones surcan los cielos, borrando fronteras a su paso y trasladando sin pausa a millares de personas; y, a menor velocidad, miles de toneladas de mercancías se mueven en todas direcciones en un incesante intercambio...

A deadly virus suddenly explodes into the population. A political movement gathers pace, and then quickly vanishes. An idea takes off like wildfire, changing our world forever. We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them....