A former Google data scientist presents an insider's look at what the vast, instantly available amounts of information from the Internet can reveal about human civilization and society.

You know less than you think you do - about what makes you healthy, what makes you rich, who you should date, where you should live. You know less than you think you do about how to raise your children, or, for that matter, whether you should have children in the first place. Seth Stephens-Davidowitz showed how big data is revolutionising the social sciences. He shows how big data can help us find answers to some of the most important questions we...

Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate...

Most of the high-profile cases of real or perceived unethical activity in data science aren't matters of bad intent. Rather, they occur because the ethics simply aren't thought through well enough. Being ethical takes constant diligence, and in many situations identifying the right choice can be difficult. In this in-depth book, contributors from top companies in technology, finance, and other industries share experiences and lessons learned from...