The authors introduce a four-step process designed to counteract the biases that inevitably creep into the decision-making process.

Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in...

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus....

"An exquisitely written, expertly reported memoir and expose; of modern medicine that leads the way to more humane, less invasive end-of-life care based on the author's acclaimed New York Times Magazine piece. This is the story of one daughter's struggle to allow her parents the peaceful, natural deaths they wanted and to investigate the larger forces in medicine that stood in the way. When doctors refused to disable the pacemaker that caused her...