"Bitcoin is the digital age's novel, decentralized, and automated solution to the problem of money: accessible worldwide, controlled by nobody. Can this young upstart money challenge the global monetary order? Economist Saifedean Ammous traces the history of the technologies of money to seashells, limestones, cattle, salt, beads, metals, and government debt, explaining what gave these technologies their monetary role, what makes for sound money, and...

"Money makes the world go round -- and how efficiently it is moved between people, organizations and governments determines the health and profitability of the world economy. In the last decade the payments industry has seen massive transformation; new regulations, technologies and consumer needs have brought extraordinary change to the tools, products, channels and use cases in payments. Innovative and disruptive payment technologies have the potential...

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business's size, e-commerce helps level the playing field, increases a business's exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore. WordPress and WooCommerce together...

At a time when many traditional retailers are closing their physical stores, digitally native vertical brands such as Bonobos, which specializes in men's apparel, and Warby Parker, which specializes in eyeglasses, are aggressively expanding into offline locations. In this article, the authors explore two related trends: (1) the expansion of online-first retailers into offline stores that "supercharge" customer value and (2) the transformation of stores...

"This book explains our way of thinking about how to move forward in digitalizing your business by taking small steps that yield observable, measurable results in the near term. Think of the book as a lantern shining a light on the path that will take you from digital laggard to digital leader. We explain how to pinpoint projects that are bite-sized and in synch with your highest business priorities and show how digital enablers who straddle the technology...

In the race to compete in today's fast-moving markets, large enterprises are busy adopting new technologies for creating new products, processes, and business models. But one obstacle on the road to digital transformation is placing too much emphasis on technology, and not enough on the types of processes technology enables. What if different lines of business could build their own services and applications--and decision-making was distributed rather...

F�ur eine Website ist nichts wichtiger als auf den ersten R�angen der Suchergebnisse zu stehen. Dieses Buch zeigt Ihnen Schritt f�ur Schritt, wie Sie Ihre bestehende Website f�ur Suchmaschinen optimieren oder von Grund auf eine neue Content- oder Affiliate-Site aufbauen. Zun�achst erl�autern die Autoren in Teil I die Funktionsweise von Suchmaschinen und zeigen auf, welchen Algorithmen Google folgt und wie Sie diese zu Ihrem Vorteil nutzen...