Branding consultant Johnson delivers a field guide for the age of the incredible shrinking message.

" A short and entertaining book on the modern art of writing well by New York Times bestselling author Steven Pinker Why is so much writing so bad, and how can we make it better? Is the English language being corrupted by texting and social media? Do the kids today even care about good writing? Why should any of us care? In The Sense of Style, the bestselling linguist and cognitive scientist Steven Pinker answers these questions and more. Rethinking...

"Writing Without Bullshit is the first comprehensive guide to writing for today&#x;s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don&#x;t stand a chance. In this practical and witty book, you&#x;ll learn to front-load your writing with pithy titles, subject lines, and opening sentences....

"First published in 1947, The Reader Over Your Shoulder remains required reading for anyone who wants to write more clearly and artfully. Editor Alan Hodge and I, Claudius author Robert Graves enjoin the writer to write as if "a crowd of his prospective readers. [were] looking over his shoulder," anticipating possible questions and criticism. They identify the most common blunders writers make and lay out forty-one principles--twenty-five dealing...

Builds on a premise that language in the Internet age is playful, flexible, and ethically aware to share observations that modern language has artistic qualities that should be assessed more for clarity than for adherence to grammatical rules. As language evolves faster than ever before, what is the future of "correct" writing? Favilla was tasked with creating a style guide for BuzzFeed, and opted for spelling, grammar, and punctuation guidelines...

"This new edition of Writing with Style offers fresh, up-to-date insight into the principles and tools we can all deploy when it comes to expressing ourselves better when we write. The book's leaner, cleaner structure ranges widely--from grammar and punctuation to using numbers and how to edit. Economist language columnist Lane Greene also tackles some of the key linguistic issues we face today, like balancing plain speech with sensitivity, and knowing...