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Author
Language
English
Description
"Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those...
Author
Language
English
Description
"Once one of Silicon Valley's greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users' data, spreading fake news, and amplifying dangerous, polarizing hate speech ... Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances...
Author
Publisher
Blue Rider Press
Pub. Date
[2020]
Language
English
Appears on list
Description
"In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost...
Author
Language
English
Formats
Description
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway....
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway....
Author
Pub. Date
[2017]
Language
English
Formats
Description
"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger...
Author
Publisher
Free Press
Pub. Date
2012.
Language
English
Description
This book takes us for the first time into the heart of the fast growing information empire of Facebook, inviting us to high level meetings with Mark Zuckerberg; lifting the veil on long nights of relentless hacking and trolling; taking us behind the scenes of raucous company parties; and introducing us to the personalities, values, and secret ambitions of the floppy haired boy wonders who are redefining the way we live, love, and work. By revealing...
Author
Publisher
Lerner Publications
Pub. Date
[2023]
Language
English
Description
"Social media is everywhere. But the boom arguably started when Mark Zuckerberg helped to found Facebook in 2004. Learn more about how Facebook conquered the world and invited controversy along the way in this overview"--
Author
Publisher
St. Martin's Press
Pub. Date
©2018.
Language
English
Description
"The first half of Chris Hughes' life played like a movie reel right out of the American Dream. He grew up in a small town in North Carolina. His parents were people of modest means, but he was accepted into an elite boarding school and then Harvard, both on scholarship. There, he met Mark Zuckerberg and Dustin Moskovitz and became one of the co-founders of Facebook. In telling his story, Hughes demonstrates the powerful role fortune and luck play...
Author
Language
English
Formats
Description
"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....
Author
Publisher
HarperCollins Español
Pub. Date
[2020]
Language
Español
Description
Cuando Brittany Kaiser, una consultora política novata especializada en derechos humanos y relaciones internacionales, se sentó por primera vez con Alexander Nix, el carismático líder de la nueva empresa de comunicación política Cambridge Analytica, creía que los datos personales, la información precisa e identificable recogida de los smartphones, redes sociales y otros hábitos online, podían ser una fuerza para el bien.Pero lo que empezó...
Author
Publisher
Roca Editorial
Pub. Date
2020.
Language
Español
Description
¿Qué sucedería si fueras capaz de mirar dentro de las mentes de toda la población del mundo entero?¿Qué pasaría si fueras capaz de influir en los más débiles con rumores que solo ellos pudieran ver?Por vez primera, el gran denunciante de Cambridge Analytica cuenta la verdadera historia sobre la extracción de datos y la manipulación psicológica detrás de hechos históricos de gran dimensión, como la elección de Donald Trump o el referéndum...
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