Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. "Incentives send a signal," Gneezy writes, "and your objective is to make sure this signal is aligned...

Good managers, wanting to do the right thing, can miss the boat when it comes to getting the best out of a diverse workforce. Not wanting to offend, they often choose peace over honest feedback, thereby limiting their people's potential. Not understanding what motivates each individual, they offer incentives that are not meaningful or encouragement that backfires. Doug Harris asks us to step outside our comfort zone and reap the benefits of expanding...