"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--

This new edition of the most influential self-help book of the last century has been updated under the care of Dale's daughter, Donna, introducing changes that keep the book fresh for today's readers, with priceless material restored from the original 1936 text.

"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales--but so do the...

"In this book, the authors use psychology and emotion to deliver the dynamics of how to draw other people closer to you-and, when necessary, to push them away. In business, school, romance, or your neighborhood, it is valuable to know what attracts people, what repels them, and what makes them tick. Choosing the right approach will enable you influence people to do what you want in professional and social situations. The authors include updated case...

"The author of Conversational Capacity shows professionals how to achieve greater effectiveness--and deeper purpose and meaning--by building their ability to engage in open, constructive, learning-focused dialogue when it counts"--

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking...