A Financial Times and Economist Best Book of the Year exploring world trade from Mesopotamia in 3,000 BC to modern globalization.
 
How did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world?
 
In A Splendid Exchange, William J. Bernstein, bestselling author of The Birth of Plenty, traces the story of global commerce...

In August 1756 the East India Company defeated the young Mughal emperor and forced him to establish in his richest provinces a new administration run by English merchants who collected taxes through means of a ruthless private army--what we would now call an act of involuntary privatization. The East India Company's founding charter authorized it to "wage war" and it had always used violence to gain its ends. But the creation of this new government...

Executives can no longer predicate international growth strategies on the assumption that globalization will continue to advance. But how should they respond to the growing pressures against globalization? Should they reshape their global strategies or stay the course? What can businesses do to control their destinies in this time of uncertainty? The New Global Road Map explains the key trends affecting global business today and--separating fact from...

Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy, with a New Introduction. Most economic activity--including direct investment,...

"As domestic business becomes increasingly reliant on succeeding in export markets, the need for specialist knowledge in international trade is crucial. With thorough explanations of the current business environment, brand new case studies, and packed with links to free online resources, the second edition of The 30 Day MBA in International Business covers international marketing strategy, managing international organizations, selecting global strategic...

"Reveals the distinctive business practices of Chinese business leaders, whose emerging juggernauts?including Alibaba, Lenovo and Haiers--are establishing themselves as growing commercial presences worldwide and explains what Western companies need to know and can do to stay competitive, "--NoveList. Fortune Makers analyzes and brings to light the distinctive practices of business leaders who are the future of the Chinese economy. These leaders oversee...

"Field of Battle presents the world today as nothing less than a war in progress, with Mexico an illustrative microcosm of the developing geopolitical scenario: a battlefield in which violence, drug trafficking, and organized crime--as well as the alegal state that works alongside all of this in the guise of fighting against it--hold sway. The rule of law has been replaced by the dominance of alegality and the rise of the "a-state." This war scenario...