Catalog Search Results
Author
Publisher
PublicAffairs
Pub. Date
©2014.
Language
English
Description
Journalist Adam Tanner exposes the greatest threat to privacy today. It's not the NSA, but good-old American companies. Internet giants, leading retailers and other firms are gathering data behind the scenes with little oversight from anyone.
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2020.
Language
English
Description
"Enlighten your students and improve your understanding of management accounting with this carefully curated collection of case studies. Management accounting case book: cases from the IMA educational case journal offers a detailed account of real-world business cases accessible to a variety of business-savvy audiences. It provides comprehensive coverage of several areas relevant to students and professionals in business and finance, including: Strategic...
9) Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising
Author
Publisher
Kogan Page
Pub. Date
2017.
Language
English
Author
Language
English
Formats
Description
"Mindf*ck goes deep inside Cambridge Analytica's "American operations," which were driven by Steve Bannon's vision to remake America and fueled by mysterious billionaire Robert Mercer's money, as it weaponized and wielded the massive store of data it had harvested on individuals--in excess of 87 million--to disunite the United States and set Americans against each other. Bannon had long sensed that deep within America's soul lurked an explosive tension....
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Discusses how direct response has become an integral part of the marketing communications program for many firms. Covers forms of direct response such as infomercials, solo-direct mail, shared mail, and responding to inquiries generated from Internet advertising. Shows examples of outdoor advertising: paper posters, painted bulletins, truck panels, plastic banners, moveable billboards, digital outdoor, spectaculars, and mall-face boards. Examples...
Publisher
Kanopy Streaming
Pub. Date
2015.
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Author
Publisher
Pearson Education, Inc
Pub. Date
©2015.
Language
English
Description
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify...
Author
Publisher
Entrepreneur Press
Pub. Date
[2023]
Language
English
Description
"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
Author
Publisher
St. Martin's Press
Pub. Date
[2012]
Language
English
Description
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Publisher
Drafthouse Films
Pub. Date
[2023]
Language
English
Description
Director Alex Winter explores the ascension and acceleration of YouTube; a video-sharing website that started with humble origins and has gone on to change how we experience the world. With exclusive access to some of YouTube's biggest stars; the film presents an eye-opening and troubling look at the platform now so powerfully embedded in our lives.
18) Webs of influence: the psychology of online persuasion : the secret strategies that make us click
Author
Publisher
Pearson Education
Pub. Date
2017.
Language
English
Author
Publisher
Wiley
Pub. Date
[2017]
Language
English
Description
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Author
Publisher
Palgrave Macmillan
Pub. Date
©2014.
Language
English
Description
"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business...
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