Catalog Search Results
Author
Publisher
Wiley
Pub. Date
[2017]
Language
English
Description
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Author
Publisher
Pearson Education, Inc
Pub. Date
©2015.
Language
English
Description
Now fully updated, Marketing in the Moment, Second Edition is today's complete, practical, no-fluff desk reference to next generation social, mobile, and digital marketing. Drawing on his extensive experience working with companies of all sizes, Michael Tasner helps you move beyond hype and high-level strategy to proven tactics and successful ground-level execution. Tasner assesses and distills each of today's most valuable options, helping you identify...
Author
Publisher
Houghton Mifflin Harcourt
Pub. Date
2019.
Language
English
Description
"The internet is an extremely noisy place. Why does some content break through and reach millions of people--while so much else doesn't? The odds of landing your video on YouTube's front page are a staggering one in two million. But Tim Staples has beaten those odds thirty-five times and has built a thriving business in the process. As the CEO of Shareability, Staples launched a multimillion-dollar headphone brand by filming soccer star Cristiano...
Author
Series
Language
English
Formats
Description
The tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brandl' reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
Author
Publisher
Palgrave Macmillan
Pub. Date
©2014.
Language
English
Description
"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business...
Author
Publisher
American Management Association
Pub. Date
[2016]
Language
English
Description
It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...
Author
Publisher
Entrepreneur Press
Pub. Date
[2023]
Language
English
Description
"The go-to book for crafting a highly-converting website that speaks to your target audience clearly, showcases your unique brand offerings, and distinguishes companies from their competition. Uncover winning strategies for writing and evaluating your website copy from a professional freelance writer and get ready to unlock new opportunities and revenue"--
14) Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising
Author
Publisher
Kogan Page
Pub. Date
2017.
Language
English
Author
Publisher
Apress
Pub. Date
[2017]
Language
English
Description
Utilize the power of Squarespace to create custom professional websites. Learn the principles and tools used by Squarespace's most successful web professionals to take your skills to the next level. Beginning with an overview of the Squarespace interface and template selection guidelines, this book shows you how the key web languages work together within Squarespace. You'll also see how to use the Custom CSS Editor, Code Injections, and Code Blocks...
Author
Publisher
St. Martin's Press
Pub. Date
[2012]
Language
English
Description
The exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.
Author
Publisher
Bloomsbury
Pub. Date
2018.
Language
English
Description
"Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market...
18) Webs of influence: the psychology of online persuasion : the secret strategies that make us click
Author
Publisher
Pearson Education
Pub. Date
2017.
Language
English
Author
Publisher
Princeton University Press
Pub. Date
[2020]
Language
English
Description
"This book argues that craigslist issues a quiet challenge to the corporate norms that have become dominant in the twenty-first century web. More than a window to the world's ephemera, craigslist is an increasingly lonely outpost in a hyper-corporate web. It is the internet un-gentrified, representing an older ideological orientation of online politics, one that stresses technological simplicity, collectivism, and locality. Flawed and ever on the...
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