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Author
Language
English
Description
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...
Author
Publisher
Writer's Digest Books
Pub. Date
[2015]
Language
English
Description
Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experience. The variety of social media options alone is dizzying enough: WordPress, Tumblr, Facebook, Twitter, Google& --Publisher
Author
Language
English
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Pub. Date
[2023]
Language
English
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Language
English
Description
"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world,"--NoveList.
Author
Series
Publisher
John Wiley & Sons
Pub. Date
[2020]
Language
English
Description
"Everyone loves to win, and that includes your customers. Connect with them and increase their loyalty through the irresistible elements of game play. This ... guide helps you explore what types of games work best with your product, how to incorporate gamification into your marketing strategy, what to expect, and how to make use of the data generated"--Publisher marketing.
Author
Publisher
Wiley
Pub. Date
©2013.
Language
English
Description
"The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author...
Author
Publisher
Wiley
Pub. Date
[2011]
Language
English
Description
In this follow-up to "The New Rules of Marketing & PR," Scott reveals his groundbreaking ideas on the opportunities (and threats) inherent in today's always-on, 24/7, instant business environment. He explains how to engage a market, connect with customers, and create products that grow a business.
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Language
English
Description
While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through...
Author
Publisher
HarperBusiness
Pub. Date
©2013.
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
Author
Publisher
Allworth Press
Pub. Date
[2020]
Language
English
Appears on list
Description
"Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you're ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. Built on the author's fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your...
Author
Publisher
Allworth Press
Pub. Date
[2020]
Language
English
Description
"Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and Blog for Bucks will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog's success to connecting with other bloggers"--
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