Catalog Search Results
Author
Language
English
Formats
Description
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...
Author
Pub. Date
[2023]
Language
English
Formats
Description
"A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2019]
Language
English
Description
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses...
Author
Publisher
Wiley
Pub. Date
2020.
Language
English
Description
Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.' Above all it can help improve the amount of free traffic coming to your web properties.''This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2022]
Language
English
Description
"In this book, CEOs, CFOs, CIOs and Chief Digital Officers of organizations who have embarked on the journey of digital transformation but have not been able to fully realize the benefits will gain insights on aligning their existing investment with newer initiatives, as well as develop a proper roadmap for their digital future. Through the plans and actions of real-life examples of those who have attempted and achieved digital acceleration on their...
Author
Publisher
John Wiley & Sons Australia, Ltd
Pub. Date
2018.
Language
English
Description
How can you create meaningful connections with customers in the digital space'' The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it's more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels.' Affected goes beyond influencing behaviors...
Author
Series
Publisher
LID Editorial Empresarial
Pub. Date
[2017]
Language
Español
Description
La disrupción que están provocando las tecnologías digitales conlleva profundos cambios en la manera de hacer negocios y, por ende, en cómo desarrollar planes de marketing. Las empresas se tienen que adaptar a esta nueva forma de comunicar y de relacionarse con los consumidores. Ante este nuevo panorama, el marketing digital ha tenido que replantear no sólo las técnicas a emplear, sino sobre todo cómo debe ser programado y gestionado. En este...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2019]
Language
English
Formats
Description
While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid. Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through...
Author
Publisher
For Dummies, a Wiley brand
Pub. Date
[2019]
Language
English
Description
Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns.? Inside, you?ll discover proven game plans for buying advertising,...
10) Digital marketer
Author
Series
Publisher
BCS Learning & Development Ltd
Pub. Date
[2018]
Language
English
Description
This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps in your digital marketing career.
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2019]
Language
English
Description
Accelerate sales and improve customer experience Every day, most working professionals entrust their most important messages to a form of communication that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates and diminishes our effectiveness. But the faceless nature of that communication...
Author
Publisher
Wiley
Pub. Date
[2017]
Language
English
Description
Providing two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, this complete playbook offers step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. --
Author
Publisher
John Wiley & Sons Ltd
Pub. Date
2019.
Language
English
Description
"Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social mediaoffering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer...
Author
Publisher
For Dummies
Pub. Date
2020.
Language
English
Description
Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole organization-or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents-product managers, data analysts, programmers, creatives, and yes,...
Author
Publisher
mitp Verlag
Pub. Date
2023.
Language
Deutsch
Description
F�ur eine Website ist nichts wichtiger als auf den ersten R�angen der Suchergebnisse zu stehen. Dieses Buch zeigt Ihnen Schritt f�ur Schritt, wie Sie Ihre bestehende Website f�ur Suchmaschinen optimieren oder von Grund auf eine neue Content- oder Affiliate-Site aufbauen. Zun�achst erl�autern die Autoren in Teil I die Funktionsweise von Suchmaschinen und zeigen auf, welchen Algorithmen Google folgt und wie Sie diese zu Ihrem Vorteil nutzen...
Author
Publisher
Mitp Verlags GmbH & Co. KG
Pub. Date
2019.
Language
Deutsch
Description
Eine professionelle Social-Media-Strategie entwickeln und umsetzen Content und Bildsprache für Stories und Posts Influencer-Marketing und Werbung auf Instagram Mit vielen Beispielen und Tipps zu nützlichen Apps Auf Instagram ist die Marken- und Kaufaffinität der Nutzer besonders hoch. Beiträge von Unternehmen werden hier regelmäßig mit Likes belohnt und sind Inspiration für den nächsten Kauf. Im heutigen Marketing-Mix spielt Instagram daher...
Author
Series
Publisher
LID Editorial Empresarial
Pub. Date
[2018]
Language
Español
Description
Crear una marca de moda no es coser y cantar. Todo lo contrario. Es necesario conocer a fondo el sector y todas sus peculiaridades, además de los problemas que pueden surgir en el camino y cómo solucionarlos. Por eso las autoras de este libro han decidido plasmar por escrito toda su experiencia y ayudar así a cualquier persona que desee crear su propia firma de forma eficaz, aprovechando al máximo su tiempo y su dinero, y logrando esquivar los...
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