An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

A revised edition of the timeless business classic—updated to help today's readers succeed more quickly in a rapidly changing world.

For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book's publication. The exponential rise of technology, global flattening of

A time-saving, step-by-step guide for the busy assistant. Covers planning corporate events, office social functions and conferences.

So, you've been asked to organise the sales conference? Or the office Christmas function... and your boss expects you to juggle all this around your normal workload. Don't despair.

Organising events isn't always about coordinating big fundraising balls or product launches. From the weekly sales team meeting, to