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Presents a portrait of three generations of the Sackler family, who built their fortune on the sale of Valium and later sponsored the creation and marketing of one of the most commonly prescribed and addictive painkillers of the opioid crisis.
The Sacklers are one of the richest families in the world, known for their lavish donations to the arts and the sciences. The source of the family fortune was vague, however, until it emerged that the Sacklers...
Author
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English
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Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost-instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the...
Author
Language
English
Description
"She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid ... scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world,...
Author
Pub. Date
2017.
Language
English
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In
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English
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"Mia Sosa delivers a sassy, steamy #ownvoices enemies-to-lovers novel, perfect for fans of Jasmine Guillory, Helen Hoang, and Sally Thorne! A wedding planner left at the altar? Yeah, the irony isn't lost on Carolina Santos, either. But despite that embarrassing blip from her past, Lina's offered an opportunity that could change her life. There's just one hitch... she has to collaborate with the best (make that worst) man from her own failed nuptials....
Author
Language
English
Description
Given unprecedented access to three major influencers--Calvin Covington of Southern Curls and Pearls, runner Mima Valerio and OG "mommy blogger" Shannon Bird--a millennial journalist shows how they build their empires, struggle with the haters, fight for creative control, parent in public, and try to look good while doing it.
7) Air
Publisher
Warner Bros. Entertainment
Pub. Date
[2023]
Language
English
Description
From award-winning director Ben Affleck, it reveals the unbelievable game-changing partnership between a then-rookie Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son's immense...
Author
Pub. Date
2011.
Language
English
Description
The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good.
“A creative and open-hearted business model for our times.”—The Wall Street Journal
Why this book is for you:
• You’re ready to make a difference in the world—through your own start-up business, a
Author
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English
Description
NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health.
“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is...
“The processed food industry has managed to avoid being lumped in with Big Tobacco—which is...
Author
Language
English
Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Publisher
PublicAffairs
Language
English
Formats
Description
"By now, we all know the mythology of the digital revolution: it improved efficiency, eliminated waste, and fostered a boom in innovation. But as business reporter David Sax shows in this clear-sighted, entertaining book, not all innovations are written in source code. In fact, businesses that once looked outdated are now springing with new life. Behold the Revenge of Analog. Sax has found story after story of entrepreneurs, small business owners,...
Author
Language
English
Description
"From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
Author
Language
English
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Description
When the citizens of Winthrop needed a new name for their town, they did what anyone would do-they hired a consultant. Our protagonist is a nomenclature consultant. If you want just the right name for your new product, whether it be automobile or antidepressant, sneaker or spoon, he's the man to get the job done. Wardrobe lack pizzazz? Come to the Outfit Outlet. Always the wallflower at social gatherings? Try Loquacia. And of course, whenever you...
Author
Publisher
Portfolio/Penguin
Pub. Date
[2018]
Language
English
Description
Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing...
Language
English
Formats
Description
Tells the remarkable journey of how an unlikely band of outsiders designed one of the most sought-after mail-order catalogs of the 70s and 80s. International Male's lasting impact on fashion and masculinity would forever change the way men look at themselves, at each other, and how the world would look at them.
19) The ninth month
Author
Pub. Date
2022.
Language
English
Formats
Description
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Publisher
HarperBusiness
Pub. Date
©2013.
Language
English
Description
"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next...
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