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Author
Language
English
Formats
Description
"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep...
Author
Pub. Date
[2019]
Language
English
Formats
Description
"Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns, all in real time. What's next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital...
Author
Publisher
Public Affairs
Pub. Date
2022.
Language
English
Description
"A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll...
4) How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals
Author
Series
Publisher
Kogan Page Limited
Pub. Date
2019.
Language
English
Description
"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.
Author
Pub. Date
2022.
Language
English
Formats
Description
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Publisher
Little, Brown and Company
Pub. Date
2021.
Language
English
Description
"No one makes it alone. But there’s a reason why some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk this up to natural talent or charisma…either you have "it" or you don’t. After getting rejected by every investor he pitched, Suneel...
Author
Publisher
Blackstone Audio
Pub. Date
[2012]
Language
English
Description
In 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. Though the world has changed in many ways since then, the way to a customer's heart has not. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? This fully updated edition makes an even stronger case that experience is the missing link between a company and its potential customers.
Author
Publisher
Doubleday
Pub. Date
[2022]
Language
English
Description
John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market. Kapoor, a brilliant immigrant scientist with relentless business instincts, was eager to make the most of his innovation. He gathered around him an ambitious group of young lieutenants. His head of sales—an...
Language
English
Formats
Description
Tells the remarkable journey of how an unlikely band of outsiders designed one of the most sought-after mail-order catalogs of the 70s and 80s. International Male's lasting impact on fashion and masculinity would forever change the way men look at themselves, at each other, and how the world would look at them.
Author
Publisher
Atria Books
Pub. Date
2019.
Language
English
Description
Eliza Roth and her sister Sophie co-own a jewelry shop in Brooklyn. One night, after learning of an ex's engagement, Eliza accidentally posts a photo of herself wearing a diamond ring on that finger to her Instagram account beloved by 100,000 followers. Sales skyrocket, press rolls in, and Eliza learns that her personal life is good for business. So she has a choice: continue the ruse or clear up the misunderstanding. With mounting financial pressure,...
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