Catalog Search Results
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2023.
Language
English
Description
"The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will...
2) Can marketing save the planet?: 101 practical ways to use sustainable marketing as a force for good
Author
Publisher
Bloomsbury Business
Pub. Date
2024.
Language
English
Description
"In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded...
Author
Publisher
Hachette Go
Pub. Date
2024.
Language
English
Description
"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand-you just might not know it yet. Brand It Like Serhant...
Author
Publisher
Rockport Publishers, an imprint of The Quarto Group
Pub. Date
2023.
Language
English
Description
"Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today. Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions."--
Author
Publisher
Hays House, Inc
Pub. Date
2023.
Language
English
Description
"The revised and updated edition of the #1 New York Times bestseller Launch will build your business--fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how...
Series
Publisher
Bloomsbury Business
Pub. Date
2023.
Language
English
Description
Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers. Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be...
Author
Pub. Date
2024.
Language
English
Formats
Description
"Peabody and Emmy Award-winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class. We've all heard of Amway, Mary Kay, Tupperware, and LuLaRoe, but few know the nefarious way they and countless other multilevel marketing (MLM) companies prey on desperate Americans struggling to make ends meet. When factories...
Author
Publisher
Harvard Business Review Press
Pub. Date
[2024]
Language
English
Description
"Did the title of this book get your attention? Good. Because as silly as it is, the idea behind it is serious, earnest, and authentic: you can't become a sustainable operation if you're doing the right things in the wrong place, or at the wrong time. So how do you know how to become more sustainable? Many businesses are in the dark about how to actually do better for the planet and people in the supply chain while growing their margin. Consumers...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2023]
Language
English
Description
Presents advice on selling handmade items using the website Etsy.com, describing how to create a well-designed shop, take photographs that enhance sales, market the business, provide excellent customer service, and build a community.
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