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Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for business.
2) Webs of influence: the psychology of online persuasion : the secret strategies that make us click
Author
Publisher
Pearson Education
Pub. Date
2017.
Language
English
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
2023.
Language
English
Description
"In this ground-breaking book, Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decisions. As one of the very few experts to combine a practitioner's perspective with a profound knowledge of decision science, Phil Barden deciphers...
Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2020]
Language
English
Description
"As the world has become hyper-connected, people have become hyper-skeptical, and communication has actually gotten much harder. As connected as we are, attention spans are shrinking, trust is dwindling, and growth is less guaranteed. An exciting new branch of artificial intelligence--Personality AI--is setting out to change that: marrying traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators...
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