"The Very Good Marketing Guide unpacks a 5-step framework that helps small businesses make essential, effective and business-altering decisions about marketing that help them reach their goals. It takes readers through the steps of creating, monitoring and supercharging their marketing strategy. The goal? To stop wasting money on marketing that doesn't work, and eliminate the factors that are holding back growth.The Very Good Marketing Guide will...

"The industry provocateur behind such companies as Twitter and a nascent Facebook presents an irreverent expose of life inside the tech bubble that traces his hedonist lifestyle against a backdrop of early social media and online marketing, sharing critical insights into how they are shaping today's world,"--NoveList.

"Brand is everything. Whether you're a real estate broker, a hair stylist, or a contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand-you just might not know it yet. Brand It Like Serhant...

"How to write a marketing plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media." -- Provided by publisher.

It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on a tighter budget than before. Don't get discouraged, get scrappy! Shattering the myth that only big brands can do big things, Get Scrappy...

"The updated edition of the "bible of sponsorship" brings marketers up to speed on social media and other digital strategies.. Sponsorship Seeker's Toolkit, Fourth Edition makes cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The authors provide a comprehensive update to the content with up-to-date examples and resources, offer downloadable content, as well as a complete overview of the importance of...

"Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology from the CMO and former CEO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success. Sidestep the other marketing books, courses, articles, and even TED talks that offer hypothetical explanations that sound sensible. Embrace the proven,...