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Author
Publisher
John Wiley & Sons, Inc
Pub. Date
[2018]
Language
English
Description
The Persuasion Code Capture, convince, and close-scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap"! Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology:...
Author
Publisher
MIT Sloan Management Review
Pub. Date
2022.
Language
English
Description
Products and services that claim to provide business insights based on brain research are proliferating, but some of these applications may be of limited value. This article educates managers on some underlying issues with translating neuroscience findings into information that's useful for business.
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