"The Earth teems with sights and textures, sounds and vibrations, smells and tastes, electric and magnetic fields. But every animal is enclosed within its own unique sensory bubble, perceiving but a tiny sliver of an immense world.This book welcomes us into a previously unfathomable dimension--the world as it is truly perceived by other animals. We encounter beetles that are drawn to fires (and fireworks), songbirds that can see the Earth's magnetic...

Examines the history of behavioral economics, discussing the theory of Israeli psychologists who wrote the original studies undoing assumptions about the decision-making process and the influence it has had on evidence-based regulation. Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in...

Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett demystify that big gray blob between your ears. In seven short essays (plus a bite-sized story about how brains evolved), this slim, entertaining, and accessible collection reveals mind-expanding lessons from the front lines of neuroscience research. You’ll learn where brains came from, how they’re structured (and why it matters), and how yours...

"A fascinating look at how the brain controls our relationships and romances. Neuroscientists, psychologists, and most men and women readers today have learned that the brain is Grand Central Station for our most erotic associations, memories, and secret desires. The latest research shows that the popular myth is true: Sexual orientation and identity is hard-wired, the result of our neurological predisposition, not a choice or result of socialization....

Early studies of the human brain used a simple method: wait for misfortune to strike--strokes, seizures, infectious diseases, horrendous accidents--and see how victims coped. In many cases their survival was miraculous, if puzzling. Observers were amazed by the transformations that took place when different parts of the brain were destroyed, altering victims' personalities. Parents suddenly couldn't recognize their own children. Pillars of the community...

"From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what's average to an understanding of how every brain is different, exactly why our quirks are important, and what this means for each of us. With style and wit, Chantel Prat takes us on a tour of the meaningful ways that our brains are dissimilar...

"Locked in the silence and darkness of your skull, your brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the mysterious heart of our existence. What is reality? Who are "you"? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human? In the course of his investigations, Eagleman...

Much of the layperson's knowledge of the brain is predicated on a lack of understanding about this mysterious organ. To start building a more straightforward, accurate understanding of current breakthroughs in neuroscience, you have to start by shattering popular brain myths. Each of these 24 lectures takes as its focus a single powerful, prevalent brain myth, and uses it as a launch pad from which to explore myriad topics in neuroscience: decision

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We all have a rage circuit we can't fully control once it is engaged. The headlines are filled with examples of rational people with no history of violence or mental illness suddenly snapping in a domestic dispute, barroom brawl, or road-rage attack. We all wish to believe that we are in control of our actions, but the truth is that the right trigger in the right circumstances can unleash a fit of rage in almost anyone. Neurophysiologist R. Douglas...