"Many first-time entrepreneurs stumble into creating startups that are doomed to fail from the get-go. The chief cause? It is very hard to build a successful startup. While there are many resources to help, the vast majority are self-serving tomes written by people who want to tell their story, proffer a theory, or create a brand image to sell a product or service. In contrast, The Startup Playbook is attractive because it's written by people who...