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Author
Publisher
John Wiley
Pub. Date
2021.
Language
English
Description
"Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business ... Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract...
Author
Publisher
Wiley
Pub. Date
2020.
Language
English
Description
The 10th Anniversary Edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents , social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The...
Author
Publisher
Princeton University Press
Pub. Date
[2014?]
Language
English
Description
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business,...
Author
Publisher
Palgrave Macmillan
Pub. Date
2013.
Language
English
Description
"As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person...
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