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Author
Publisher
Simon & Schuster
Pub. Date
2020.
Language
English
Description
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information,...
Author
Publisher
Harper Business, an imprint of HarperCollinsPublishers
Pub. Date
[2023]
Language
English
Description
"A book about how to use words in a way that is most persuasive"--
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than other:...
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