"In this book, the authors use psychology and emotion to deliver the dynamics of how to draw other people closer to you-and, when necessary, to push them away. In business, school, romance, or your neighborhood, it is valuable to know what attracts people, what repels them, and what makes them tick. Choosing the right approach will enable you influence people to do what you want in professional and social situations. The authors include updated case...

Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives...

"Dina Nayeri's powerful writing confronts issues that are key to the refugee experience." Viet Thanh Nguyen From the author of The Ungrateful Refugee finalist for the Los Angeles Times Book Prize and the Kirkus Prize Who Gets Believed? is a groundbreaking book about persuasion and performance that asks unsettling questions about lies, truths, and the difference between being believed and being dismissed in situations spanning asylum interviews, emergency...