Catalog Search Results
Author
Publisher
Advantage
Pub. Date
[2018]
Language
English
Description
Managing and protecting a company's brand is one of the most important jobs of the chief marketing officer, the chief executive officer, and the board. It used to be that marketers' greatest challenge was convincing a consumer to try their product and stick with it--beer, apps, cars, what have you. But the challenges facing brands have gotten far more complex, and the stakes have grown higher when marketing in the #FakeNews Era. Leaders must now address...
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request