Combining the expertise and insight of a leading journalist and a pioneering designer, Kuang and Fabricant provide a definitive, thoughtful, and practical perspective on a topic that has rapidly gone from arcane to urgent to inescapable. It is a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Kuang and Fabricant unpack the ways in which the world has been-- and continues to be-- remade according...

"An engaging, enlightening, and cleverly illustrated guide to product design, written by experienced professional designers and instructors. Products are in every area of our lives, but just what product designers do and how they think is a mystery to most. Product design is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics,...

"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems....

"Design has become a critical part of doing business in today's economy. Some of the most innovative companies in tech--Apple, Airbnb, Google, Tesla, and many more--have made human-centered design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. Fast Company Innovation by Design...

Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined process to design a customer-focused solution, rather than first developing a new technology and then figuring out where it could be applied.

Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld...

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

Chapter 7: Designing for Scale; Fall in Love with the Problem; Benefit As Many People As Possible; Designing for Accessibility; Don't Get Lost in the Aesthetics; Systems and Processes; Systems for Designers and Engineers; How Do We Create a Design System?; When to Use and Not Use Design Systems; Summary; Chapter 8: Psychology, Culture, and Design; Visual Perception; Affordance; Gestalt; Comprehension and Memory; Progressive Disclosure; Mental Models;...