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Author
Publisher
Blackstone Audio
Pub. Date
[2012]
Language
English
Description
In 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. Though the world has changed in many ways since then, the way to a customer's heart has not. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? This fully updated edition makes an even stronger case that experience is the missing link between a company and its potential customers.
Author
Pub. Date
2017.
Language
English
Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.
In
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