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Simon and Schuster
"Polls are everywhere these days, and they're trying to tell us more than just who's up and who's down. As Elections and Surveys Director for CBS News, it's Anthony Salvanto's job to understand you--what you think and how you vote. He's the person behind so many of the poll numbers you see today. In [this book], Salvanto takes you on an engaging, fast-paced tour inside the world of polling and shows how to look at the numbers the way the pros do....
W.W. Norton & Company, Inc
"An insightful exploration of political polling and a bold defense of its crucial role in a modern democracy. Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict...
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