"-Significant historical events with economic, political, and social implications have determined the evolution, growth, and sophistication of public relations in countries and regions of the world. -Emergent technologies are dramatically speeding up the development and increasing the reach of organizations, media outlets, citizens, and consumers, which facilitate the exchange of contents from one location to multiple locations instantaneously. -Communication...

"The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized...

"It is her characteristic generosity rather than her love of animals that finds Mrs Pargeter supporting her friend, Jasmine Angold, at a charity reception for PhiliPussies, whose worthy aim is to rehabilitate stray cats from the Greek island of Atmos into caring English homes. But the evening is to have unexpected consequences. At the event, Mrs P is taken aback to meet a woman who claims to be the sister of her late husband, the much-missed Mr Pargeter....

Exposing the invisible - but all-pervasive - public relations industry, Toxic Sludge Is Good for You helps viewers understand the tools PR professionals use to shape public opinion. Naomi Klein, acclaimed journalist and author of the best-selling book No Logo, examines the rise of international branding and the grassroots anti-corporate campaigns it has inspired. She asks viewers to consider the costs of globalization, including the disappearance...

"Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly...

Over the past few years, Israel's ongoing military occupation of Palestinian territory and repeated invasions of the Gaza strip have triggered a fierce backlash against Israeli policies virtually everywhere in the world -- except the United States. The Occupation of the American Mind takes an eye-opening look at this critical exception, zeroing in on pro-Israel public relations efforts within the U.S. Narrated by Roger Waters and featuring leading...

"A fascinating and thought-provoking story, one that sheds light on the origins of . . . the current challenging situation in physics." — Wall Street Journal
When the fuzzy indeterminacy of quantum mechanics overthrew the orderly world of Isaac Newton, Albert Einstein and Erwin Schröger were at the forefront of the revolution. Neither man was ever satisfied with the standard interpretation of quantum mechanics, however, and both rebelled...

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break...

"Chomsky's backpocket classic on wartime propaganda and opinion control has been updated and expanded into a two-section book, and redesigned following the acclaimed format of his Open Media anti-war bestseller, 9-11. The new edition of Media Control also includes 'The Journalist from Mars, ' Chomsky's 2002 talk on the media coverage of America's 'new war on terrorism.' Chomsky begins by asserting two models of democracy -- one in which the public...