"Welcome to Mae Pruett's Los Angeles, where "Nobody talks. But everybody whispers." As a "black-bag" publicist tasked not with letting the good news out but keeping the bad news in, Mae works for one of LA's most powerful and sought-after crisis PR firms, at the center of a sprawling web of lawyers, PR flaks, and private security firms she calls "The Beast." They protect the rich and powerful and depraved by any means necessary. After...

An accessible guide for activists, educators, and all who are interested in understanding how the prison system oppresses communities and harms individuals. The United States incarcerates more of its residents than any other nation. Though home to 5% of the global population, the United States has nearly 25% of the world's prisoners--a total of over 2 million people. This number continues to steadily rise. Over the past 40 years, the number of people...

Public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR reveals how to: Use newscrafting to help clients be the news Personalize pitches to reporters and bloggers Master the art of storytelling Break...

Who let the voles out? The precious, blue-tongued mango voles have been stolen from the Amazing Kingdom theme park on North Key Largo by ruthless thugs who have much bigger-and deadlier-things in mind. On the hunt for the rare rodents is Joe Winder, a burned-out ex-muckraking reporter who now works for the park as their PR man. Even as a scandal breaks out over the theft, Winder finds himself trailing an eco-terrorist geriatric, a certain former-governor-turned-swamp...

"In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's...

Straitlaced tycoon Richard Carlton suspects that his Aunt Destiny has more than business matters on her mind when she insists he meet klutzy PR executive Melanie Hart. Melanie might be brilliant -- and beautiful -- but Richard won't open his wounded heart to any woman, no matter how much she might make his pulse race. Yet when the press mistakenly reports that they're a couple, Richard convinces Melanie to pretend that they're engaged -- to bolster...

Einfacher Einstieg in alle Aspekte der PR-Arbeit Strategie entwickeln, die Presse erreichen, Netzwerke aufbauen sowie Interviews und öffentliche Auftritte meistern PR-Arbeit nachbereiten und Erfolg messen Moderne Pressearbeit ist für jedes Unternehmen unverzichtbar. Mit diesem Buch erhältst du das notwendige Handwerkszeug, um ein Unternehmen erfolgreich in die Medien zu bringen - für eine positive öffentliche Wahrnehmung. Du lernst alle Aspekte...

"This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their...