Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest...

"In The New Rules of Retail , industry gurus Robin Lewis and Michael Dart explained how unprecedented consumer power, enabled by technology and globalization, is revolutionizing retail. They warned that survival in these dynamic times called for a business model based on three distinct competencies: preemptive, perpetual distribution; a neurological customer connection; and total control of the value chain. In the years since that book published,...

"This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players--from John Lewis in the UK, to Nike and Patagonia in the US--in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in...