An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from

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Your one-stop guide to taking your books into the cloud. QuickBooks Online For Dummies is the go-to for cloud-based small business accounting. Online accounting could be saving you time and money. Newcomers to QuickBooks Online will love this updated edition of the classic guide to making the most of mobile accounting, while accountants will appreciate the practice management features in QuickBooks Online Accountant. Dummies makes it easy to learn...

"There's more small-business funding out there than you realize -- and Target Funding shows you how to find it, land it, and use it to launch, stabilize, or grow your business Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you -- including conventional, alternative, and diversity funding -- and how to access them based on your needs...

"A comprehensive, bulletproof start-to-finish plan for taking your business from startup mode to the multi-million-dollar mark straight from the inventor of the Predictable Success Method"--

"From popular startup support company Square comes practical, proven advice to help you launch, manage, and grow your small business Leaders of large businesses rely on boards and their managers for guidance, but entrepreneurs like you have few, if any, experienced advisors to count on. Now, Self-Made Boss provides the community of advisors you need to help make the right decisions every time. Drawn from real-life stories directly from Square's Seller's...

Why do so many business owners dread looking at the numbers? They make excuses...They don't have time...That's what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are--and they need to take control. As a small-business owner, financial statements are your most important tools--and if you don't know how to read them and understand their implications, you cannot possibly steer your...

A guide to enjoying a more successful and fulfilling career by staying small outlines a one-person business strategy for generating consistent cash flow, detailing how to set up, address unexpected setbacks, and maintain happy clients.

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem like a dark art. All those in-your-face ads, annoying pop-ups, and desperate $497 online training courses make most people hate marketing. But the truth is, every business leader and entrepreneur needs...

"Shows readers nine powerful keys to help build a successful hometown business. These keys were gleaned from interviews with 100 small-town entrepreneurs during a remarkable bicycle ride from the west coast of Oregon to the east coast of Virginia"--