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In 1985, Nike released Michael Jordan?s first sneaker, the Air Jordan 1, and sneaker culture was born. Now thousands of people wait in line at Supreme, and companies throw millions of dollars at LeBron James to keep him in their marketing plans. The trend that saw steady growth for decades with the emergence of sports, hip-hop, and sportswear advertising has exploded into a phenomenon. And no one has watched that phenomenon more closely than Complex.00Sneaker...
Union Square Kids
From going to school to shopping at the mall, sneakers are one of the most comfortable ways to get around. But how did these rubbery soles become everyone's favorite shoe to stomp in? Readers will love learning about the story behind sneakers, from the world's oldest shoe to the latest designer sneaker drop...and everything in between! "Whether you're hitting the track or walking to school, sneakers are one of the most comfortable ways to get around....
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