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Author
Publisher
Johns Hopkins University Press
Pub. Date
©2021.
Language
English
Description
"The author was on his way to becoming a leader in the cutthroat business world when he became disillusioned with the goals of the huge companies he worked for. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that resulted in a new idea: social marketing. This idea, which he pioneered, takes marketing tactics long used by big businesses and...
Author
Publisher
Career Press
Pub. Date
©2017.
Language
English
Description
" It's time to take the fear and frustration out of social media. In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your...
Author
Language
English
Formats
Description
"Two female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to maintain their best friendship. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves--from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? This novel delves into the real lives of...
Author
Series
Publisher
John Wiley & Sons, Inc
Pub. Date
[2021]
Language
English
Description
Get social with the bestselling social media marketing book. No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social...
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