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Description
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
Author
Language
English
Formats
Description
An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are--and how this deluge of data will transform the science of human behavior. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Drawing on terabytes of data from Twitter, Facebook, Reddit,...
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